I'll help you
land your
job in sports.
The system I used to go from running a football account on my phone to working with MARCA, Juventus, Inter Miami and Baller League — rebuilt so you can do it too.
Where I've worked
You don't need a contact inside a club. You need proof.
Most people trying to break into sports are stuck in the same loop: no experience because no job, no job because no experience.
I broke that loop in 2011 with a meme account and a phone.
This is the whole system — the ecosystem map, the content strategy, the portfolio, the outreach, the interview — in one place.
Not theory.
Results.
I've done the job you want.
Not just talked about it.
Started with a phone
My way in wasn't a job application. It was a football account I ran as a student in Venezuela.
Countries, 5 sports brands
Venezuela, Spain, Germany, Italy and the US. Media, apps, clubs, leagues and startups.
Roles, not one
Creator, journalist, community manager, influencer marketer, digital strategist, team leader.
Still inside the industry
Building Baller League US and Plei today. What I teach is current, not a memory from years ago.
- "Follow your dreams"
- Written by people who never worked at a club
- Send 200 CVs and hope
- Real decisions from inside Juventus, Inter Miami, MARCA and Baller League
- How the industry actually hires, and when
- A portfolio of real work in 30 days
From fan page
to Messi's club.
Followers on Futbol Total, the football page I built from zero as a student.
It started with a phone
That proof of work got me into MARCA, where I helped take TikTok from 15K to 1.2M, then OneFootball, running 100+ creator campaigns.
Inside Juventus
A global ecosystem of 150M+ followers. I helped turn the club's archive into a six-figure YouTube revenue line and worked on what became the Juventus Creator Lab.
Messi's club
Senior Manager, Digital at Inter Miami CF during the most watched era in club history — 8M+ new followers in a single year.
Building a league from day one
Head of Social for Baller League US, where football meets creators, celebrities and entertainment. 100M+ views in the first 6 months.
There's no single door
into sports anymore.
Get my offer now
5 things that
get you hired.
How the sports industry actually hires
Who makes the decision, when roles open, and why applying in October is a waste of time. You'll stop sending applications into the void and start timing them like someone who's been on the inside.
How to grow a sports account that works as your résumé
Niche, content pillars, hooks, and the four content windows around a single match. The same approach behind taking MARCA's TikTok from 15K to 1.2M — broken down into what you can do this week, with zero access and zero budget.
How to build a portfolio before anyone pays you
A 30-day challenge that ends with real work in your hands: your own account, a match covered end to end, and two case studies written the way hiring managers read them.
How to get in front of the people who hire
Stop applying to job boards. Find the person doing your dream job today, show up with something useful, and be the name they think of when a role opens. Exact messages included.
How I got every job I've had
MARCA, OneFootball, Juventus, Inter Miami, Baller League. How the opportunity came, what I showed, why I think I got picked, and what you can copy.
- 8 modules · 27 lessonsFrom how the industry works to landing the offer
- 19 real case blocksNot theory — actual decisions from inside Juventus, Inter Miami, MARCA and Baller League
- 5 career toolsPortfolio builder, application tracker, networking CRM, job description decoder, headline builder
- The 30-Day Portfolio ChallengeYou finish with work to show, not notes
- Progress trackingA career readiness score across 5 areas, so you know exactly where you're weak
- Lifetime accessIncluding every update
I paid over €10,000 for a master's degree. Add every course, every mistake and every job since — what's in here cost me more than $20,000 to learn.
Is this for you?
You want to work in social media, content or marketing in sports, and you're willing to do the work before someone pays you for it.
You're looking for a list of job links, or you want someone to get you an interview.
Jobs that barely existed
when I started.
Behind the scenes.
Tunnels, pitches, studios. This is the job.
Your career in sports starts here.
The system I used to go from running a football account on my phone to working with MARCA, Juventus, Inter Miami and Baller League — rebuilt so you can do it too.
- 8 modules · 27 lessons
- 19 real case blocks
- 5 career tools
- The 30-Day Portfolio Challenge
- Progress tracking · Lifetime access
I didn't have a contact in the industry.
I had a phone, a football account, and the patience to publish while nothing was happening.
Everything I learned after that is in here.
Get the Playbook — $99